Oh, launches. Should you do one? Do you need to do one? Have you recently made discoveries that would lend themselves to changes- hence the need for a new launch?

But what if this makes people question your integrity or industry expertise? Well, let’s talk about how,...

Innovation is key to keeping your business new and fresh, however, innovation for innovation’s sake, or without a clear aim can lead to disaster. Let’s talk about how to avoid some common pitfalls that often follow business-wide changes that don’t center...

Beta programs; forever one of the tried and true ways of working through any bugs or redundancies of your product or program… but are they still relevant in a fast-paced ever-changing market? Especially amid a climate of economic uncertainty?

But before we dive right in,...

Before we dive right in, welcome! You’ve now entered into The Dreamer’s Lounge! I’m Ariel Schiffer, and I have made it my mission to take out the digital trash one bad course at a time. I am the creator of The Course Alchemist, Industrial Organizational...

When people ask me for tips on making their businesses better or more profitable, they’re often surprised when I tell them to focus on creating a positive work culture and make any changes needed to ensure a more respectful and flexible workplace. But here’s the...

We hear it all the time- hustle, grind, mom boss. We’re bombarded with messages that if we’re not working ourselves practically to death then we’re not working hard enough and we’re not going to be successful. 

If you fall into this line of...

Everyone says “hello” to my husband Jason, who also just happens to be my coworker. He’s had quite the journey through the working ranks, first as that guy who comes out before or after a major storm and trims trees high up in the air (no thank you, I like...

For those of us who create, and especially for those of us who create through writing, there is probably no word more frightening than the P-word. Plagiarism.  No thank you. 

As someone who helps curate courses for various small businesses, I have to be adaptable to...