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I spent thousands of dollars in 2020 on something that I rarely took advantage of...
my email list.
In 2020, one of my strategies for growth was utilizing paid advertising (Facebook and Instagram ads) for things like lead magnets, driving traffic to my pre-launch events, and my low ticket funnel....
This is just as juicy as the title, I promise.
This year, for Black Friday I didn't really plan any massive launch or crazy promotion- to be honest just hearing about every sale was a bit overwhelming for me.
But what I did realize was the year was closing and people were really starting to think...
I see it over and over again...
The same stuff! Everywhere. It's like a regurgitation of the same content over and over again, and the further down from the originator, the more watered down it becomes.
Why? Because it's safe.
It's what is expected.
It's what we see others succeeding in.
But...
Weeks ago, I was chatting with a fellow entrepreneur in the space about her transitioning into more consulting, public speaking roles, and serving bigger audiences.
She expressed interest in wanting to also sell one of her best courses to these audiences, but mentioned she definitely...
I grew my business at light speed.
As soon as I made the commitment to myself to achieve my idea of success (which at the time was being able to quit my job) I was determined to make sure that it happened no matter what.
When I began building my business, I paid close attention to...
