Creating a White Glove Course Design Experience

Mar 15, 2021
course design


In this episode of The Dreamer’s Lounge Podcast, I’m giving you a behind the scenes look at how I’ve leveled up my signature offer, done-for-you course design. I’ll share how we at Dreampro took a good service and made it even HIGHER quality for a luxurious client experience. I’ll give you my thoughts on what “white glove” means, and I hope that will help you take something from this episode to apply to your own business.

But before we dive right in, welcome! You’ve now entered into The Dreamer’s Lounge! I’m Ariel Schiffer, and I have made it my mission to take out the digital trash one bad course at a time. I am the creator of The Course Alchemist, Industrial Organizational Psychologist, and Curriculum and course design expert.

This podcast is for entrepreneurs who are looking to elevate their digital product suite so their offers speak for themselves. Nothing is worse than being oversold into something that under delivers just like an overpriced bottle of wine. So, if you’re ready to develop high quality offers, bring in consistent revenue, and have a business with long-term results for you AND your clients, grab your drink and join us inside…

And today we are talking all about creating a luxurious experience for your clients! For all the details, be sure to listen to the ENTIRE episode on your favorite streaming platform!


How our course design process worked before we leveled up.

Just a few months ago, I was essentially a solopreneur. I had a mastermind, a group program, my membership, and I was taking on course design clients. 

To be honest - it was a lot at once. This really limited the number of clients I could take on, especially if they needed projects done on a quicker timeline.

I was working a lot MORE for LESS. In terms of pricing, I was charging between $8,000 and $10,000 for course design projects, which is still a pretty high ticket project. 

But there were times when I was insanely busy, and I knew I was working too much for what I was getting. I wanted to scale!

While I did great work, I wouldn’t call the service I was doing “white glove.” It was good, but it wasn’t luxurious. 

I had a vision for enhancing my clients’ experience, and I knew I had to make some changes to get there.

What we’re doing now in our business.

Before, my process for course design took about 3 months and I was charging around $10K.

Now, my team and I can work with around seven clients on average while delivering quality work. We’ve increased pricing to around $15K (which may seem like a lot, but a lot of our clients make this back in one launch.)


Our clients are now getting a lot more done for them in less time.

I hired an AMAZING team of people. I now have six people working with me on course design projects. I have a project manager, instructional designers, graphic designers, and a virtual assistant. 

It was really important to me to have the right people for the job, not just hire someone and hope they do a good job. 

Before I hired my team, I took detailed notes about each aspect of the work I was doing. I wanted to know exactly what I needed them to do. 

This helped them integrate really well into my business.

Finally, I invested in Click Up. If you haven’t heard of it, it’s a project manager like Trello or Asana on drugs. 

What impressed me about it is how customizable it is and how much capability it has. This has really helped my team and I communicate internally, and it provides a way to communicate with our clients at the same time!

Tips for elevating your own services.

I began to think about the white glove experience in business when I took a masterclass from Hannah Nieves. Her brand totally exudes what I think when it comes to white glove services-- luxury, being taken care of, having your needs anticipated, and quality through and through. 

I applied so much of what I learned in her class to my course design process. Based on the class and my experience, I have some tips for you to help elevate your own work:

  1. Truly envision how you want people to FEEL when they work with you.
  2. Think about how you can make something over the top that your clients don’t expect.
  3. Anticipate your clients’ needs ahead of time.
  4. Dive into your own branding so that it’s evident throughout the experience.


Creating a White Glove Course Design Experience: The Bottomline

Providing a good service to your clients is just that-- good. But if you want to grow and scale your business, you need to think about how you can make it the best experience possible. 

If you want to increase your prices, you need to increase the quality of your services. 

Think about what your clients are getting for their investment in you. Taking the time to elevate your services will help your clients AND help your business!

Looking for some course design assistance? You can check out my done-for-you services here.

Thanks so much for stopping by The Dreamer’s Lounge! I hope that this episode helped you think differently about your client experience. If you enjoyed the episode please take a second to rate & review. Each review helps me fulfill my mission of improving the quality of learning in the online business industry. Don’t forget to take a screenshot, share it in your Instagram stories and tag me @dreampro_. See you next week!

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