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I spent thousands of dollars in 2020 on something that I rarely took advantage of...
my email list.
In 2020, one of my strategies for growth was utilizing paid advertising (Facebook and Instagram ads) for things like lead magnets, driving traffic to my pre-launch events, and my low ticket funnel....
This is just as juicy as the title, I promise.
This year, for Black Friday I didn't really plan any massive launch or crazy promotion- to be honest just hearing about every sale was a bit overwhelming for me.
But what I did realize was the year was closing and people were really starting to think...
I see it over and over again...
The same stuff! Everywhere. It's like a regurgitation of the same content over and over again, and the further down from the originator, the more watered down it becomes.
Why? Because it's safe.
It's what is expected.
It's what we see others succeeding in.
But...