Come Behind the Scenes and See What Goes Into a Successful LaunchJun 27, 2022
Oh, launches. Should you do one? Do you need to do one? Have you recently made discoveries that would lend themselves to changes- hence the need for a new launch?
But what if this makes people question your integrity or industry expertise? Well, let’s talk about how, what, when, and why, including tips and tricks I’ve learned from my own most recent launch.
Before we dive right in, welcome! You’ve now entered The Dreamer’s Lounge! I’m Ariel Schiffer, and I have made it my mission to take out the digital trash one bad course at a time. I am the creator of The Course Alchemist, Industrial Organizational Psychologist, and Curriculum and course design expert.
This podcast is for entrepreneurs who are looking to elevate their digital product suite so their offers speak for themselves. Nothing is worse than being oversold into something that under-delivers just like an overpriced bottle of wine. So, if you’re ready to develop high-quality offers, bring in consistent revenue, and have a business with long-term results for you AND your clients, grab your drink and join us inside…
You’re Still an Expert
You can tell that imposter syndrome to STFU because you, my friend, are a brilliant creator in your field. You wouldn’t have come this far if you weren’t. In fact, I’d argue that if you’re unwilling to grow and evolve not only your business but in essence your perspectives and ideas, then you really shouldn’t be in this business.
You should never be afraid to innovate- and you should especially never be afraid to advertise improvements and innovations. If past clients come at you with bitterness because they “missed out” that’s on them. It’s still not a good enough reason to remain stagnant and stunted, and those who are truly dedicated to learning will understand. And if you infuse a legacy of excellence in your courses, they’ll likely come back.
Don’t Be Afraid to Make Changes…and Leverage Them: The Bottom Line
In listening to feedback from my own courses, I determined necessary changes to my next round that would add to the learning experience. Keeping fundamentals the same throughout will provide continuity, and it’s easy to not only make improvements but also to launch mini-courses or lessons based on OG content.
I’ve had mucho success with smaller less “intense” courses, and these have an added benefit of being less high stakes financially. They’re like an appetizer of working with you, and allow your audience to sample what working with you is like; this means if your course is quality they’ll be more likely to either engage with your other content right away or remember you when they need something in the future.
For me and my courses, one of the most important things to add was an accountability group that met up weekly to make sure people were moving along in the learning process; it’s so easy to let it fall by the wayside, and while the content I put out is quality (not to toot my own horn, but *toot toot*) staying consistent is hard for most people…with most things.
Incentivising new launches is another great way to drum up interest; I like to give monetary bonuses or discounts to early birds on my waitlists, but you can decide what would work best for you. As long as you're able to engage your audience and get them excited about your course and its changes, you’ll have a consistent source of clientele to educate and inform.
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See you next week!
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