Dreampro Rebrand Experience: The Importance of Rebranding Your Business with Maria Grullon
Sep 13, 2021
In this episode of The Dreamer’s Lounge Podcast, I am joined by Maria Grullon who is my graphic designer! She is absolutely incredible at what she does and has played a huge part in rebranding my business. Today, I want to take you through the process of the Dreampro rebrand from Maria’s perspective so that you can really see our true vision!
But before we dive right in, welcome! You’ve now entered into The Dreamer’s Lounge! I’m Ariel Schiffer, and I have made it my mission to take out the digital trash one bad course at a time. I am the creator of The Course Alchemist, Industrial Organizational Psychologist, and Curriculum and course design expert.
This podcast is for entrepreneurs who are looking to elevate their digital product suite so their offers speak for themselves. Nothing is worse than being oversold into something that under-delivers just like an overpriced bottle of wine. So, if you’re ready to develop high-quality offers, bring in consistent revenue, and have a business with long-term results for you AND your clients, grab your drink and join us inside…
And today, we're going to be breaking down the Dreampro rebrand and the process behind it. For all the details, be sure to listen to the ENTIRE episode on your favorite streaming platform!
How the rebrand came to be.
When Maria came in, she noticed that the brand didn't really resonate with the quality of service we were doing. That’s when she knew we needed an emergency rebrand and it was honestly such a huge opportunity, I couldn’t turn her down.
I was completely on board with the rebrand because I didn't want to hold onto things that were not serving me in terms of my brand. As soon as Maria brought it up to me, everything clicked! The way I felt about my brand, my business, and my clients completely changed. I realized that with the type of people I want to work with and reach, I needed to have a more mature and open brand.
Since my business offers such a high quality service, Maria wanted people to see that when they first came in. Innovation is always key, and we really wanted that to show in this rebrand in order to make a cohesive brand identity.
The purpose of the Dreampro rebrand and identifying the right time to take that step.
As a business owner, I've realized I need to be better at sharing the depth of what we do, how we do it, and who does it. The purpose of this rebrand is to better communicate that to clients and potential clients so that they can see I’m not the only one running this company.
I’m working with a team of people who are very loyal and present, so this rebrand is an opportunity to show how we want to be seen and how we're going to operate in the future.
We’re currently at a place where we’re growing out of our shell and evolving. To everybody looking to rebrand, this is a key sign to pay attention to. If you see your brand growing and changing over time, a rebrand is necessary! Once you start figuring out your offers, reaching a higher figure, and coming into that CEO level, you need to show that in your brand.
Your brand is a constant transformation and for you to be a CEO, the way you think and the way you problem solve needs to change over time. When you get to that transformation, the key to branding is not about the colors and all that fun stuff but it’s about the way you execute it!
The importance of investing in branding.
If you take your business seriously and you see yourself expanding down the line, investing in branding is going to be your best friend. For us, I know it's going to make it easier to sell our services and show people what we actually do instead of just giving them a glimpse into it.
If you find someone like Maria where this is their zone of genius, you're 100% going to get some amazing results. This rebrand truly means a lot to me because it's such a milestone and really shows the future of this business.
For anyone looking to rebrand, Maria wants everyone to know that branding is an emotional process. It's not just about putting colors and logos together. It really is your identity in an online space and you want people to look at it a certain way. Your brand is going to tie back to who you are and how you've grown, which is why a rebrand is always necessary because we're always evolving as business owners.
Dreampro Rebrand Experience: The Importance of Rebranding Your Business with Maria Grullon: The Bottomline
I hope you enjoyed reading this post, and I hope you see why a rebrand is always necessary as your brand is growing. The Dreampro rebrand is something I’ve been looking forward to for a while and I’m so happy you got to hear it from Maria’s perspective. If you’re looking to bring your brand to the next level and show your audience what you have to offer, I highly encourage considering a rebrand!
Thanks so much for stopping by The Dreamer’s Lounge! If you enjoyed the episode please take a second to rate & review. Each review helps me fulfill my mission of improving the quality of learning in the online business industry. Don’t forget to take a screenshot, share it in your Instagram stories and tag me @dreamprocourses. See you next week!
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