Creating Courses is a Great Way to Generate Passive Streams of Income

Practical Ways to Broaden Your Horizons

If you are investing so much time and energy in not only your business but also your courses, you want to make sure you’re maximizing your impact; the best way to do this is to find out what works versus what sounds good in theory and then executing the viable options.

Below you’ll find a list of practical ways to incorporate courses cohesively into your business to leverage profits and increase engagement:

• Self-led course

These make a lot of people nervous. While there’s lots of work up front, you kind of just leave your learners to do with the course what they will. Will they get it? What if they can’t understand it and blame you- I’m here to tell you to have a little faith in your learners. Self-led courses are great to have on deck for the very reason that they are hands-off, and as long as the courses themselves are quality content, you shouldn’t have any problems with effectiveness or ease of use.

• Group Programs

So while group programs do require your time and leadership skills, they’re efficient since you’re reaching multiple people at once, instead of individual teaching. These are typically best for beginners who still need a lot of guidance as they learn the basics of whatever industry you’re in.

• Masterminds

Masterminds are similar to group programs, except these are aimed more at those with experience in the industry you’re creating for. These meetings are more like think tanks for students with knowledge of the subject- spaces perhaps facilitated by you to help people brainstorm collectively, and develop new ideas.

• Break-up Your Course

Another great option for your course development is to break it up. Multiple digital components create an instant sales funnel and allow your customers to customize their own course and offer them flexibility to learn what they want on their time. 

• Maximize Quality

This one should go without saying, but your courses are reflective of your business as a whole. This means that your courses should be up to your standards, and make people want to not only invest, but also keep investing. Once people associate your courses and content with the utmost quality they’ll trust you to help them with any and all transformations they seek going forward.

• Your Course Should Be the Backbone

Again, your course should encourage people to check out the rest of your business, and vice versa. This reciprocal, self-sustaining marketing tool is invaluable and ensures a steady stream of consistent engagement and revenue. 

• Create an Education Platform

This fosters a sense of community among your clients, and it also goes a long way to showcase your knowledge of the subject you teach. 

• White Label

Go through the proper legal channels to ensure your course is sellable to other organizations for their own personal use.

• Sell to Organizations or Higher Education

As mentioned above, if your course is not only legally available but adaptable enough, there is a great opportunity to sell it to organizations or even colleges or places of higher learning.

• Create a Hybrid Course

Take programs you already have, and adapt them to individual clients as well as a curated program for a particular client.