How Free Content is a Lead Magnet and Why You Should Leverage Them in Your Paid Content Funnels
Feb 21, 2022
Have you ever thought about what content you put out there should be paid versus what should be free? There’s sometimes a stigma around our resistance to putting free content out there, and I want to address that in today’s post.
This is something I struggled with a lot at the beginning of my business, and that struggle has brought about a lot of lessons. I want to share those with you.
When I first started in my business, I remember being really hesitant to share things about my methodology and framework on things like Instagram because I didn’t feel like I should “give it away” for free.
But I’ve come to the realization that there’s no way that someone can take an Instagram post caption and have that be a replacement for taking my course. My expertise simply can’t fit into an Insta caption!
When it comes to paid versus free content, you will need to dive into a bunch of areas in order to really convey your expertise.
The Difference Between the Two
Inside of the paid content you put out - courses and programs fall under this. When people sign up for these, they’re looking for a curated methodology from start to finish. People will purchase your course because it's content that’s in a more streamlined manner with supportive resources and it goes way deeper.
So when thinking about paid versus free content, I don’t think you can give away too much free content. What people are paying for gives you more space to dive into the nitty-gritty with that audience. That’s where people will receive a full transformation.
But your free content is your marketing content and lead magnets. It gives people a glimpse into your philosophy and perspective.
High Ticket vs. Low Cost Content
When it comes to low cost versus high ticket, it comes down to a few factors. Pricing in general does. Some of these factors are:
- What else is on the market?
- What are the competitor prices?
- What are people willing to pay?
- What are the prices of other items in your product suite?
There are so many things that go into deciding this, and it’s important to zero in on these questions and others as you decipher price points.
What People Want Out of Courses
Ultimately, though, your free content consists of things that people can find out with a simple Google search. For paid content, people typically end up frustrated with courses when it’s filled with things that they could just Google or something that feels like an information overload.
Courses should be thoughtful, actionable, specific, and detailed. People are craving that curated experience versus just hearing information. That’s why it’s really important to think about how you’re formulating both pieces of your content.
For my own content, I don’t have a lot of lead magnets. My Instagram and podcast are my “freebies,” but a lot of my other content is paid containers. But this is specific to my business because we’re creating things for people, and a lot of what is paid takes a lot of brainpower, time, and energy from me to create.
Figure Out Your Content Philosophy: The Bottom Line
With that being said, I think it’s really important for you to figure out in your own business what your philosophy on free content is and where it lives. From there, decide what things are that you want to keep for a paid container as it relates to the resources you have.
It’s all relative and based on what works best for you and your business. If you are going to charge anyone for anything, though, my biggest piece of advice is to make sure that it’s not something that anyone will feel like is ripped off the internet.
Your paid content should come from your experience and expertise to give your audience the best experience and takeaways they can get.
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See you next week!
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