How To Start Leveraging YouTube To Get More Sales and Grow Your Business with Jamar Diggs
Jun 13, 2021
In this episode of The Dreamer’s Lounge Podcast, I’m joined by Jamar Diggs, who is a YouTube Conversion Coach. He helps service-based experts RANK on YouTube and Google Search so they can stop being a slave to the Instagram content spiral. With his corporate marketing experience, Jamar takes YouTube strategy and YouTube SEO best practices to drive more problem-aware people to his client's offers. Today, we’re going to talk all about how you can start leveraging a YouTube account to grow your sales so stay tuned!
But before we dive right in, welcome! You’ve now entered into The Dreamer’s Lounge! I’m Ariel Schiffer, and I have made it my mission to take out the digital trash one bad course at a time. I am the creator of The Course Alchemist, Industrial Organizational Psychologist, and Curriculum and course design expert.
This podcast is for entrepreneurs who are looking to elevate their digital product suite so their offers speak for themselves. Nothing is worse than being oversold into something that under delivers just like an overpriced bottle of wine. So, if you’re ready to develop high quality offers, bring in consistent revenue, and have a business with long-term results for you AND your clients, grab your drink and join us inside…
And today, we’re discussing ways you can increase sales through YouTube. For all the details, be sure to listen to the ENTIRE episode on your favorite streaming platform!
The importance of video and conversions.
Through Jamar’s experience, he has found that video is EXACTLY how you capture people's attention. It makes it a lot easier for you to create traffic and conversations.
YouTube is a place you can share behind the scenes and get more personal.
If you ever find yourself asking these two questions, YouTube is going to work for you.
- How can I drive people to my offers?
- How can I convert people into being customers?
Video is so powerful! It's been around for a while and it's definitely here to stay so why not utilize it while you can? Unlike these other platforms, YouTube is the second LARGEST search engine, mainly because it's owned by Google.
No other social media platform can provide the results that Youtube is going to provide. Also, video comes with soooo many benefits and people are using it all the time.
When is a good time to start your own YouTube channel.
Jamar recommends starting a YouTube channel when you already have clients. You should already know the transformation your clients need and what else they need to hear
It’s not a platform like Instagram where you can hop on and post a picture and see what happens. YouTube gives the best results when you're already an expert at what you do. If you have a business, it's an easy way to promote and generate MORE results!
Since you're already an expert, you can bottle up alllll your information and teach people so that they want to get more from you.
The second part is you should already have your sales process in place. If someone says that they want to work with you, you need to already have a place you can guide them to (this is where more traffic comes in!)
Jamar says this is where people tend to mess up. They start too early and expect too much.
YouTube isn't going to build your business, instead it's going to help get traffic to your business. He actually recommends starting out with educational content first and then building from there.
Educational content is where people get to see your unique perspective and want to dig more into that.
Tips to get your YouTube video more searchable.
You have to be using RELEVANT keywords!
Play around and figure out which title and tags you should be using. From there, you can craft your description which will make your video rank a lot higher.
Next, you need to make sure that your video can actually be found in the Google search engine. If you put your YouTube video on a blog, you have the opportunity to rank in the organic search for Google. This is because your blog is taking people to more information and results.
That’s where your website comes into play! You have the opportunity to take one video and rank it on all these other places so Jamar highly recommends embedding YouTube videos into your website and blogs.
Jamar also suggests that you build your community first and answer their question. If you answer a question many people need the answer to, your results will be 10x better.
How To Start Leveraging YouTube To Get More Sales and Grow Your Business with Jamar Diggs: The Bottomline
Right now, video is such a powerful piece of content. I hope this episode and hearing more from Jamar helps you out when it comes to starting a YouTube channel and the insane potential it can hold for your overall business growth!
You can check out more of Jamar’s work and services over at his website, his YouTube, connect with him on Instagram, and grab a FREE YouTube starter guide!
Thanks so much for stopping by The Dreamer’s Lounge! If you enjoyed the episode please take a second to rate & review. Each review helps me fulfill my mission of improving the quality of learning in the online business industry. Don’t forget to take a screenshot, share it in your Instagram stories and tag me @dreampro_. See you next week!
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