Leading Your Team to Success: How to Attract & Retain High-Level Employees
Nov 15, 2021
In this episode of The Dreamer’s Lounge Podcast, I’m excited to share some of the things I’ve learned from Industrial-Organizational Psychology that can help you in leading your team to success in your business. Even though this might not seem like a topic that relates to course design, it absolutely does! These lessons for how to attract and retain high-level employees have helped me so much in my own business, and they can apply not only to the people that work for you, but the people who pay you, too.
But before we dive right in, welcome! You’ve now entered into The Dreamer’s Lounge! I’m Ariel Schiffer, and I have made it my mission to take out the digital trash one bad course at a time. I am the creator of The Course Alchemist, Industrial Organizational Psychologist, and Curriculum and course design expert.
This podcast is for entrepreneurs who are looking to elevate their digital product suite so their offers speak for themselves. Nothing is worse than being oversold into something that under-delivers just like an overpriced bottle of wine. So, if you’re ready to develop high-quality offers, bring in consistent revenue, and have a business with long-term results for you AND your clients, grab your drink and join us inside…
And today, we're going to be talking all about how I manage my business to retain the best people -- and how you can, too! For all the details, be sure to listen to the ENTIRE episode on your favorite streaming platform!
Put your employees first.
“Employees first” is one of my biggest internal core values. Not only is it the right thing to do, but it also means that your clients will always be taken care of, too.
The reason I live by “put your employees first” instead of “the customer is always right” is because when you put your employees first and make them feel welcome and included, you make them feel like they're a part of something bigger. And when they truly enjoy what they do and are thriving, they're going to have an excellent work ethic. But even more than that, they're going to feel so much ownership in what they do for you, which is going to create an exceptional client experience as well.
Have a clear vision and mission.
Having an “employees first” mentality goes hand-in-hand with giving your employees a concrete vision and mission to align themselves with. The more your employees identify with your vision, the stronger their loyalty will be to you and your company. And having a clear mission statement helps you to attract the right people to your organization while helping you as a leader to make decisions based on what you value the most.
For example, Dreampro’s mission is very clear: to improve the quality of learning in the online business industry. I'd say 99% of the people on my teamwork with me because they have an interest in education and courses. They love this industry, they love what we do for people, and they’re aligned with our mission. And for me as a business owner, it's incredible to see the amount of ownership that my employees take. It really motivates me to build a company where they can continue to be proud to be a part of.
Improve your processes before you’re ready.
When it comes to business, I’ve found that my commitment to process improvement is key. Even if it has to be done before I'm ready, or before I thought I would need to be done, because our processes, clients, and industries are changing so quickly.
So, to be able to stay ahead of the curve and to really create an exceptional experience for your customers, you need to go against convention sometimes and just do things before you feel 100% prepared. This takes a lot of unlearning since “old school” business philosophy tells us we have to have all our ducks in a row before we can move forward. But it’s such a necessary mentality and commitment to make to yourself and your business if you hope to grow.
Monitor your team’s mental health.
More than ever, mental health is so important, and it's crucial that we don’t ignore it. As a leader, you’re taking on the responsibility of looking after the livelihoods of so many people. While it’s possible for anyone to experience burnout, I think small businesses, start-ups, and people with really lean teams tend to really feel the effects of it since there are only so many people to do so many things.
Make sure that when you see the signs of burnout, you put an end to the current solution in place, because it's not sustainable. Look out for your employees’ best interests and have consistent, open conversations about their workload and what motivates them. When you include your employees in the decision-making process, they'll appreciate you more, and they’ll also be more likely to feel excited about a role change versus feeling like you’re just ordering them around without their say.
Leading Your Team to Success: How to Attract & Retain High-Level Employees: The Bottomline
I hope this post gives you some ideas for how to attract and retain high-level employees in your business. You can empower so many people while improving your bottom line just by making a few simple organizational changes. And it all starts with gaining a basic understanding of Industrial-Organizational Psychology and how these concepts can strengthen the very foundations of your organization.
Thanks so much for stopping by The Dreamer’s Lounge! If you’d like to connect with other Dreamers in our community, join The Dreamer’s Society. And if you’re interested in learning more about working with the Dreampro team, check out our website!
If you enjoyed the episode please take a second to rate & review. Each review helps me fulfill my mission of improving the quality of learning in the online business industry. Don’t forget to take a screenshot, share it in your Instagram stories and tag me @dreamprocourses. See you next week!
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