The Instructional Design Process: Why Online Business Comes Out on Top

Jan 17, 2022
instructional design process



This one goes out to the one I love; that one being, all online small businesses I have the privilege of creating courses for. I’ve been around the block in terms of course creation, and I’ve worked with Fortune 500 companies and mom-and-pop online stores. I have to say, the latter is my favorite by a long shot. 

But before we dive right in, welcome! You’ve now entered into The Dreamer’s Lounge! I’m Ariel Schiffer, and I have made it my mission to take out the digital trash one bad course at a time. I am the creator of The Course Alchemist, Industrial-Organizational Psychologist, and Curriculum and course design expert.

This podcast is for entrepreneurs who are looking to elevate their digital product suite so their offers speak for themselves. Nothing is worse than being oversold into something that under-delivers just like an overpriced bottle of wine. So, if you’re ready to develop high-quality offers, bring in consistent revenue, and have a business with long-term results for you AND your clients, grab your drink and join us inside…



But Aren’t Bigger Companies Better?

Unless you’re talking about ice cream, bigger isn’t always better. For me, it’s about the quality of the course my team and I get to create. Working with bigger companies means a lot more hands in the creation pot.

To continue with this gross metaphor that undoubtedly goes against health codes, there are too many cooks in the kitchen, and they all have different ideas on how to stir the soup. They all have their own information to contribute to sans vision. And they try to tailor their course to a broad audience; they’re so scared of alienating any potential client that they end up driving every customer away by offering bland and generic soup— er, content.


Smaller Business, Bigger Impact

Like I said earlier, I define success by how much I feel a particular course is going to change my clients’ (and indirectly their clients’ lives) lives for the better. For the most part\, smaller businesses have a simpler idea in mind with a clear vision of who they want to reach.

It makes it easier on our end too when we’re creating a course for one person’s expectations, instead of an entire boardroom’s. 

Corporations like lists and checkboxes, and to a degree, who doesn’t. But it should mean more than just striking through a line on a to-do list, shouldn’t it? They rarely care about the viewers’ experiences; instead, they want to get it done just to be done. No, thanks.



Help Me Help You

I’m not trying to brag here, but I’m good at what I do. So is my team, that’s why I hired them. And that’s why it’s very disheartening to offer solid input and have it be ignored outright. Again, most big-time businesses just want the thing done. Frankly, I don’t really know why they hire me to do my job and they then prevent me from doing my job but, whatever.

Smaller businesses are easier not only to work for but work with. They value my input and we work together to make sure the content they want gets made. I guess what I’m trying to say is that I care about what I’m creating, and I like clients who care too.



I Love You, Small Businesses, Don’t Ever Change: The Bottomline 

I could really go on all day. I love that there’s less red tape. I love that I just need one person to sign off, instead of 25 investors and the CEO’s mom. I love that smaller businesses have quicker timetables and turnarounds, and I love that for my part, the jobs are so varied and interesting. 

But most of all I love that in helping small businesses, I get to live my values and create with integrity. I’m producing content for people who actually want it; who sometimes are stretching their budget to get it. And for them, I will continue every day to create and collaborate and do my utmost to make sure they get exactly what they’re looking for. 

If you’d like to connect with other Dreamers in our community, join The Dreamer’s Society. And if you’re interested in learning more about working with the Dreampro team, check out our website!

If you enjoyed the episode please take a second to rate & review. Each review helps me fulfill my mission of improving the quality of learning in the online business industry. Don’t forget to take a screenshot, share it in your Instagram stories and tag me @dreamprocourses.

See you next week!

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