How to Leverage Challenges to Skyrocket Your Next Online Course Launch with Jeff BaiettoDec 13, 2021
And we’re back! But this time, we’re not alone! This week I had the privilege of chatting with Jeff Baietto, the COO and co-founder of InJoy Global, which is a one-of-a-kind program designed to take your content and transform it into gameplay challenges that generate new leads and help current clients and employees form lasting positive habits.
But before we dive right in, welcome! You’ve now entered into The Dreamer’s Lounge! I’m Ariel Schiffer, and I have made it my mission to take out the digital trash one bad course at a time. I am the creator of The Course Alchemist, Industrial-Organizational Psychologist, and Curriculum and course design expert.
This podcast is for entrepreneurs who are looking to elevate their digital product suite so their offers speak for themselves. Nothing is worse than being oversold into something that under-delivers just like an overpriced bottle of wine. So, if you’re ready to develop high-quality offers, bring in consistent revenue, and have a business with long-term results for you AND your clients, grab your drink and join us inside…
You Think This is a Game?
So, who is Jeff Baietto and how do I know him? Well, Jeff and his company helped me to launch my app for the Dollar Course Challenge back in August. I’m finding that more and more clients and businesses are looking to launch their various courses as challenges. Jeff saw this need as well, so he decided to become an expert at gameable entrepreneurship. But it was quite a journey to where he is now.
He started out as a video game developer (not shocking), before dipping a toe into the publishing scene, but still felt unfulfilled. He later became a life coach to put his Spiritual Psychology degree to use but found that he struggled to find consistent clients /he missed the tech world.
When he realized there was a place for his love of both technology and spiritual well-being, the rest, as they say, is history.
Why Challenges Work/Don’t Tell Mom the FB is Dead
When I was looking to launch my Million Dollar Challenge in August, the only place I saw to launch it was Facebook. I think we all know Facebook has one foot in the digital grave; if friends of mine still have their profiles, they dust them off maybe once every six months. Do better, Zuckerberg.
Suffice it to say, I did not want to use the big blue F if I could help it. It’s not even like it was designed to handle a gamified challenge anyway (moment of silence for Farmville). I wanted a platform that was suited to my vision and my needs; enter Jeff. His combinations of psychology, gaming, and sales strategy really spoke to me.
Then I found out he would combine all three into a simple and easy-to-use custom app, and I was sold. A finite challenge is a really good way for potential clients to preview working with you, without a big initial investment. It lets them learn more about you and your process while having fun and improving their own mindsets in a fun way. You’re still making money, and perhaps, especially if the app and the challenge are good (Jeff’s are) you stand to make more money and forge a long-term business relationship.
It’s basically advertising for yourself, but you’re still getting paid. Essentially, it’s the dream.
You Already Have the Product; Let’s Launch It
Look, the hard part is already over. You have the product; you have your process to put people through their paces and improve their lives. But the question is, how do we get your message out there?
Jeff will literally build you a way to reach your audience through a launch challenge.
Thanks to his handy dandy psych degree, he understands your audience, and can practically guarantee an effective process. He knows how to reach various personality types on their levels, and is a pro at fostering engagement.
This is all based on behavioral science that combines sales strategy and gameplay into engaging content that speaks to your potential clients. It also emphasizes positive gameplay and marketing and gives people a framework in which they have the freedom to discover at their own pace, without getting lost and losing out on your overall message.
Jeff knows that certain elements of games speak to our brains more and make us keen to keep playing. We’re also more likely to take what we learn to heart if we associate learning it with fun. Think of it in terms of studying; sure you could just memorize the overall themes of Romeo & Juliet, but it'd be much easier to master if you made them into a song (in West Verona/born and raised/vengeance and forbidden love filled most of their days).
Positivity Reigns Supreme - This Small Taste of What You Can Do For Them Will Give You Clients For Life; The Bottomline
When you’re guiding a virtual challenge, you are there as the gentle informer. You give leadership when it’s sought, but it’s also in the context of mutual participation. There is a conversation happening, which is on another level in terms of engagement. Your audience bypasses passive observation and gets to actually bond with you through a fun activity.
Did you know that people literally think better when they are in a positive mindset? This way, again with an emphasis on positive gameplay clients will associate you and your product with positivity. They will associate you with calm and enjoyable authority; you are the gatekeeper to fun and informed content. And they’ll wonder if there’s more where that came from.
You’re also helping people to celebrate the small milestones in their lives, which, frankly don’t get enough attention. The journey is the success, and if you help them see that small actions yield the most meaningful changes, they’ll be appreciative and open to more advice and guidance from you.
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See you next week!
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