Business Expansion: Why You Should Just Do It & Go After What You Want with Madison Tinder

Jan 10, 2022
go after what you want



If you’re looking for a sign to go for it, here it is. Go for it. Do it. In business, you are your only obstacle. Put your mind to it and use that determination that lives deep inside of you.

But before we dive right in, welcome! You’ve now entered into The Dreamer’s Lounge! I’m Ariel Schiffer, and I have made it my mission to take out the digital trash one bad course at a time. I am the creator of The Course Alchemist, Industrial Organizational Psychologist, and Curriculum and course design expert.

This podcast is for entrepreneurs who are looking to elevate their digital product suite so their offers speak for themselves. Nothing is worse than being oversold into something that under-delivers just like an overpriced bottle of wine. So, if you’re ready to develop high-quality offers, bring in consistent revenue, and have a business with long-term results for you AND your clients, grab your drink and join us inside…



Say Hi to Madison

I’m joined today by the lovely and multifaceted Madison Tinder. Madison specializes in helping multi-passionate entrepreneurs live out their entrepreneur dreams by helping them simplify their business to scale while expanding their brand. She is also the owner of Soulful Scrunchies and Soulful Select Retreats.

You read that right; she specializes in business consultation and hair accessories. Because we are women, we have many interests, and to quote Liz Lemon, "We can have it all!"

So, how did Madison find the will and confidence to branch out? Simple answer: she just did. Complex answer: by strategically planning, hiring, and simplifying (oh the irony). 


Diversify Your Income, Simplify Your Life (Yes It’s Possible)

If Madison had compared herself to her Instagram counterparts, or listened to that little voice of her inner critic, she probably would have kept coaching with her head down and hair in a Target scrunchie. 

The general consensus from others was that she was a great coach (she is), so she should keep her head down and focus on that one thing (she should not). 

Speaking of her experience, during our chat, Madison said, “...I don't think I can just do this; I don't think I can just put myself in a bubble. I'm multi-passionate. I'm really not going to listen to anyone who tells me that I can only do one thing. I feel like I'm capable of managing multiple things.

Her limited brand identity wasn’t who she was; she was the brand. She was the one who built her initial business, so who was anyone else to tell her she couldn’t expand on that? That would be like someone telling a person not to grow and change. Not the vibe.



Scrunchies On My Mind

So, Madison went for it and started an online business selling scrunchies. You know them, you love them, you probably had a drawer full of them in 2002. But they have made quite the comeback AND, here’s a free tip for you: they’re much more gentle on hair than elastic. 

Madison saw an opportunity to customize scrunchies based on materials and hair needs, and after 7 months the rest was history. This sorceress of scrunchies hired a content manager, built a rapport with suppliers she liked and before you can say “salvaged hair ends” she was pacing inventory with steady gradual growth (pun intended).


Balance Better than a Gymnast

Ok but full-time coach by day, also hair haberdashery by day, because the two can exist at the same time? What’s the catch? Is Madison a robot?

Nope. She’s just disciplined. She follows a strict schedule with different days and weeks dedicated to the various aspects of her business. And like we said in the beginning, it was all about simplifying initially to grow more eventually.

Hiring the proper support is also crucial, hence her social media helper for scrunchies, and her assistant for everything else. We also both agree it’s important to hire with discernment and to do so before your company has reached a critical mass meltdown.

No one wants to jump in just in time for the nuclear implosion. Give them time to adapt and grow in the role before they help you grow overall. Ah, symbiosis.



What We Wish We’d Known All Along: The Bottomline

Number 1, we both talked about the importance of your mindset. If your soul focus is expanding out of comparison and competition, well, you do you but that will most likely leave you miserable and yearning for something more.

You should grow because you want to, because it feels like the logical next step, and because you want to see what you’re capable of compared to your own past successes. 

Goals are great, but not at the expense of valuing the journey and appreciating where you are now. Celebrating little wins can make sure you and your team stay motivated enough to see the big ones.

Also, on your journey to expansion, you’ll probably run into a few hiccups, even a few outright failures. If you turn away at the first sign of difficulty, you were never ready to go in the first place. Accept bumps in the road as standard, and prepare accordingly. 

Just take the damn pressure off, you’re doing fine. And don’t wait for “the” moment to go for it, because you’ll be waiting forever. There is never going to be a “perfect” time, there is just you and where you’re at right now and where you want to be.

You can get yourself there, as long as you keep your eye on the prize while valuing the stepping stones to get you there. Honor what you want to do, don’t listen to doubt, and get some good support around yourself. It’s a marathon, not a sprint, and you’re the only one in the race so go easy and steady and strong.

If you’d like to connect with other Dreamers in our community, join The Dreamer’s Society. And if you’re interested in learning more about working with the Dreampro team, check out our website!

If you enjoyed the episode please take a second to rate & review. Each review helps me fulfill my mission of improving the quality of learning in the online business industry. Don’t forget to take a screenshot, share it in your Instagram stories and tag me @dreamprocourses.

If you’d like to connect with Madison or, ya know, show your hair some love go to:



See you next week!

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