Sales on Autopilot: The Epic Guide to an Evergreen Program with Amanda Kolbye
May 23, 2021
In this episode of The Dreamer’s Lounge Podcast, I am pumped to have Amanda Kolbye joining me! Amanda is an international business coach, online educator, and full-time world traveler. She has built a half-a-million-dollar business in a little over a year and has become the go-to strategic business expert for all things sales, marketing systems, personal branding, and social media. She coaches other entrepreneurs to learn how to thrive while building their online businesses and creating a freedom lifestyle. Amanda is here to share about her amazing Laptop Lifestyle Bootcamp™ (LLB), how she is making it an evergreen model, and how YOU can start going evergreen with your own programs!
But before we dive right in, welcome! You’ve now entered into The Dreamer’s Lounge! I’m Ariel Schiffer, and I have made it my mission to take out the digital trash one bad course at a time. I am the creator of The Course Alchemist, Industrial Organizational Psychologist, and Curriculum and course design expert.
This podcast is for entrepreneurs who are looking to elevate their digital product suite so their offers speak for themselves. Nothing is worse than being oversold into something that under delivers just like an overpriced bottle of wine. So, if you’re ready to develop high quality offers, bring in consistent revenue, and have a business with long-term results for you AND your clients, grab your drink and join us inside…
And today, Amanda and I are diving into creating evergreen processes for your programs. For all the details, be sure to listen to the ENTIRE episode on your favorite streaming platform!
Amanda shares how her business journey began.
After she graduated from college, Amanda landed a corporate job. While she was making six figures, she didn’t have the time freedom she wanted. She kept thinking that this could NOT be it.
Eventually, she left her job, sold everything, and moved to Thailand. And she was committed to doing whatever it took to make her new lifestyle work. She was able to scale her business, and she had so many people come to her and ask how she did it. And that’s how she got into coaching.
She realized that there were a lot of entrepreneurs who had amazing skills but didn’t really know how to run a business. Amanda decided that’s what she wanted to focus her coaching on. She created her signature program, Laptop Lifestyle Bootcamp™ (LLB), to help entrepreneurs find the confidence they need to live a freedom lifestyle.
What makes LLB special.
Amanda first created LLB out of necessity. She had so many people coming to her who wanted to learn how to thrive as online business owners, but they couldn’t afford her one-on-one coaching. She thought it would be beneficial to create something where she could coach them together. And she saw a vision for impacting more people.
What really sets LLB apart and makes it special is the community aspect. That’s why so many people are drawn to it. The online entrepreneurial life can be kind of lonely. Amanda offers a solution to that in her program. To be intentionally connected to other online business owners and to learn and grow with each other is an invaluable experience.
Amanda stresses the importance of creating structures within your programs to achieve your desired results. This is even MORE important if you are creating an evergreen program model. You have to understand what you value in your program and design an intentional structure around that.
Creating is step one. Just because you have something like accountability groups in your program doesn’t mean people will automatically benefit from them. You have to continue to put your energy into it and set the tone.
How Amanda converted her program to an evergreen model.
It was a challenge to make LLB an evergreen program without sacrificing the community aspect. That was something Amanda was not willing to let go of.
Amanda could have turned her program into something more like a self-paced course where all the information is available and people elect to go through it. But she decided instead to have the program mapped out for each week and limit the information available.
This incentivized learners to do the work each week. This worked well for her program since it is designed as a boot camp--you have to do the work each week or else you really won’t get the full benefits of it.
Amanda says that if you want to create an evergreen program, start with what you value first. Know what your non-negotiables are. And work from there.
Misconceptions of evergreen programs.
We hear so many entrepreneurs say they want to go evergreen with their programs because they don’t want to launch anymore. They want to create some kind of funnel where they can “set it and forget it.”
While there’s no black and white in business, unfortunately, this concept of evergreen program models isn’t really true. You can definitely work to go evergreen with your programs. But you still have to put active work into it. You still have to show up.
How to make your own program successful.
Amanda says one of the biggest mistakes she sees in offer creation is not thinking about the learner experience. You have to remember that your offer is NOT about you. It’s about your clients. So you have to think about what they need on every level, not what you want.
You also have to be in love with your offer. Amanda credits so much of her success with LLB to the fact that she was passionate about it from day one. And that passion comes out in everything she says and does.
Your own passion is what will sell your offer. You don’t have to force it when you’re truly passionate about something. Talking about it will come naturally. And that will draw the right people to you.
Sales on Autopilot: The Epic Guide to an Evergreen Program with Amanda Kolbye-- The Bottomline
Always remember your intention, especially when converting to an evergreen program model. You don’t want to risk losing what’s most important to you and what’s unique about your program. Entrepreneurship is about finding solutions to make your desired outcomes possible. Whatever program model you use, your intention will guide the way.
Thanks so much for stopping by The Dreamer’s Lounge! I hope that this episode helped you consider how you might go evergreen while still honoring the intentions of your program. If you enjoyed the episode please take a second to rate & review. Each review helps me fulfill my mission of improving the quality of learning in the online business industry. Don’t forget to take a screenshot, share it in your Instagram stories and tag me @dreampro_. See you next week!
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