Why You Should Give a F*ck About Having a “Good” Course
Feb 01, 2021
In this episode of The Dreamer’s Lounge Podcast, I’m talking about why you as an online entrepreneur should actually give a fuck about having a good course. This is something I get so lit up about. My mission is to improve the quality of learning in the online business industry. And I fiercely believe that we owe it to our clients to provide them with the absolute best. I never want someone to purchase something and feel like it wasn’t worth it. So stay tuned to learn why you should care about having a good course.
But before we dive right in, let me introduce myself in case this is your first visit. You’ve now entered into The Dreamer’s Lounge! I’m Ariel Schiffer, and I have made it my mission to take out the digital trash one bad course at a time. I am the creator of The Course Alchemist, Industrial Organizational Psychologist, and Curriculum and course design expert.
This podcast is for entrepreneurs who are looking to elevate their digital product suite so their offers speak for themselves. Nothing is worse than being oversold into something that under delivers just like an overpriced bottle of wine. So, if you’re ready to develop high quality offers, bring in consistent revenue, and have a business with long-term results for you AND your clients, grab your drink and join us inside…
And today we’ll dive into the reasons you should care about having a high-quality course for your clients. For all the details, be sure to listen to the ENTIRE episode on your favorite streaming platform!
Your shitty course has a ripple effect.
You can do a phenomenal job marketing your course. But what happens when you put all of your energy into selling and not enough into the actual development of your course? If your course is messy, mediocre, and unpolished, people will be less likely to finish it. And if they do finish it, they’ll leave without the knowledge they were seeking.
I promise you, it will be so much harder to sell your course in the future if it’s not super high-quality. Shit gets out! You won’t have as many testimonials, and prospective students will talk. You won’t get the referrals you need. You’re missing out and making it harder on yourself if you don’t design your course with intention.
Be intentional with your course curriculum and design.
Your course is NOT a brain dump! People will not be able to make sense of that shit! If they can’t understand the process of the course, they’ll leave frustrated and without the transformation they want. A quality course is not offering all you have. It’s about getting intentional and very specific. You need to understand what your specific clients and need and want.
Your course should match your clients’ needs. Try to accommodate different styles of learning. Make it visually appealing, and, for the love of God, make it on-brand. If I see another premiere branded Kajabi portal, I’m gonna lose it. Whether you are working solo or with a course designer like me, do everything you can to make it a fun, interesting, and valuable experience.
Why You Should Give a F*ck About Having a “Good” Course: The Bottomline
If your clients are paying money for something, they deserve to have a good experience! Don’t disappoint people with a shitty course. Actually give a fuck, put some real effort into it, and it will benefit you and your clients!
For more on why you should give a fuck about good courses, be sure to listen to all of episode 3!
Thanks so much for stopping by The Dreamer’s Lounge! I hope that this episode helped you think about how you can deliver the best for your clients. If you enjoyed the episode please take a second to rate & review. Each review helps me fulfill my mission of improving the quality of learning in the online business industry. Don’t forget to take a screenshot, share it in your Instagram stories and tag me @dreampro_. The first six episodes of this podcast are available to binge right now! See you for more episodes soon.
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