Your Ultimate Checklist for the Best Practices When Launching Your Course

Nov 08, 2021
course launch checklist



In this episode of The Dreamer’s Lounge Podcast, I want to talk all about my proven best practices to leverage your course launch. To get all of the info on your ultimate course launch checklist, stay tuned!

But before we dive right in, welcome! You’ve now entered into The Dreamer’s Lounge! I’m Ariel Schiffer, and I have made it my mission to take out the digital trash one bad course at a time. I am the creator of The Course Alchemist, Industrial Organizational Psychologist, and Curriculum and course design expert.

This podcast is for entrepreneurs who are looking to elevate their digital product suite so their offers speak for themselves. Nothing is worse than being oversold into something that under-delivers just like an overpriced bottle of wine. So, if you’re ready to develop high-quality offers, bring in consistent revenue, and have a business with long-term results for you AND your clients, grab your drink and join us inside…

And today, we're going to be talking all about how I leverage my course launches to set them up for success. For all the details, be sure to listen to the ENTIRE episode on your favorite streaming platform!



Leverage your market research for better messaging and connection.

Use the language your audience uses when they are sharing a problem or challenge they are having. The more they feel seen and heard, the more likely they will be to buy from you. Take note of any specific things that people say or themes that emerge in your market research. You can use that in your messaging to connect with people.


Do NOT create your course and launch at the same time. 

This is just a recipe for disaster! Trying to do it all at the same time will most likely create overwhelm and stress for you, and it doesn’t allow you to put the time and attention into creating the program or launching it. So do yourself a favor and get the creation part out of the way before launching. That way, you can show up energized and truly excited during your launch to just sell and connect with people. 


Spend adequate time building your community. 

If you don’t have a community that follows you and looks to you for expertise, how are you going to sell? Make sure you’re spending an adequate amount of time building and priming your audience before you launch anything. That way, you’ll have a captive audience who’s ready to hear (and buy) from you. 


Align your content and messaging to your program.  

This gives your audience time to warm up to what you’re creating, so when you launch they’re ready to buy. It’s important to make sure that what you’re launching makes total sense within the context of what you’ve talked about and offered before. If not, it’s time to re-align!



Understand how your ideal client thinks

This allows you to address their needs, their objections, their concerns before they ever even ask. Make sure you’ve dug into all relevant angles and done a thorough analysis on your ideal clients before creation and launch. How are they making decisions? How do they typically object to things? What are they concerned with? Don’t make any assumptions unless you can back them up.


Don’t be shy about who you are and your expertise. 

Tell your audience why you are the person they should be buying from! Self-promotion can be one of the hardest aspects about launching a course, but it’s so important to share not only your expertise, but also your perspective on things. What makes your perspective and your approach unique to other people?

Don't be afraid to stand up for your truth, the things you believe in, and what makes you unique, because that is what is going to make people buy. And don’t be afraid to repeat yourself, either – that means you’ve found your messaging. 


Don’t give up, even if people don’t buy right away. 

The majority of people don’t buy until the end of a launch, when there is a sense of urgency to purchase. There are just different types of decision makers, and there’s no shame in that. So even if the emotions and the expectations of a launch are not going as planned, do not give up. Because at the end, you might surprise yourself!

And with that being said, if no one buys, it doesn't necessarily mean that your course is bad either. But it is an awesome opportunity to evaluate your messaging & positioning and how it’s speaking to your ideal client.



It’s so important to look back and acknowledge your successes! I think a lot of us don't give ourselves enough credit. Honestly, even if you sell something and it doesn't go as planned – even if you don’t sell a single seat – you can still celebrate for putting yourself out there and doing the damn thing. We get so hung up on celebrating the big things that we forget about the little things that we do, and those are the things that truly make a difference.



Your Ultimate Checklist for the Best Practices When Launching Your Course: The Bottomline

I hope you enjoyed reading this post, and I hope you got a lot out of my best practices for launching your course! I highly recommend bookmarking this post and keeping this checklist at the ready the next time you’re heading into a big launch. These reminders have truly made all the difference for me in my own launches!

 Thanks so much for stopping by The Dreamer’s Lounge! If you’d like to connect with other Dreamers in our community, join The Dreamer’s Society. And if you’re interested in learning more about working with the Dreampro team, check out our website!

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