Why Instructional Design Is Necessary For Course Creators and How It Can Boost Your Revenue

Jun 27, 2021
boost revenue



In this episode of The Dreamer’s Lounge Podcast, I’m going to be talking all about instructional design and how I started my agency. I want to give you all an inside look at how I got into instructional design and why it's super necessary if you want to be successful and boost revenue as a course creator, so stay tuned for more details!

But before we dive right in, welcome! You’ve now entered into The Dreamer’s Lounge! I’m Ariel Schiffer, and I have made it my mission to take out the digital trash one bad course at a time. I am the creator of The Course Alchemist, Industrial Organizational Psychologist, and Curriculum and course design expert.

This podcast is for entrepreneurs who are looking to elevate their digital product suite so their offers speak for themselves. Nothing is worse than being oversold into something that under delivers just like an overpriced bottle of wine. So, if you’re ready to develop high quality offers, bring in consistent revenue, and have a business with long-term results for you AND your clients, grab your drink and join us inside…

And today, we’re discussing why exactly instructional design is necessary for every course creator. For all the details, be sure to listen to the ENTIRE episode on your favorite streaming platform!



My story with instructional design. 

So I have almost 10 years of experience in instructional design. I went to college for industrial-organizational psychology and I even got my master's in it. 

After that, I went on to work in the corporate world where I did a bunch of learning and development for all different types of companies. 

That wasn't really working out so that's when I started my business as a career coach and then ended up transitioning into a course creator for other entrepreneurs. When looking at my story, it hit me that people REALLY need to understand the purpose of instructional design. 

We need to look at why it's important, why it's needed, and how it's going to boost revenue. 


Defining instructional design and what being a course creator is all about.

Instructional design is really just the practice of systematically designing, developing, and delivering instructional products through digital or physical content. It is the art and science of creating the BEST learning experiences. 

It bothers me to no end seeing people teach instructional design when they don't even know what it is themselves. They see one result happen with their business and they try to go out and teach it. 

There's a difference between knowing how to market a course and knowing how to create a course. So many people focus on marketing rather than creating a quality product. 

As a course creator, your goals are to inspire, change mindsets, and change behaviors. It's very crucial that you keep these things in mind: 

  • The different ways people learn. 
  • How to best structure your content to be consumed. 
  • How to best execute your designs.
  • How to encourage people to stay engaged.



Boost revenue through your courses.

Let’s get one thing straight, if your course is designed well, it's going to provide you with that long-term revenue. 

People have expectations from you if they are paying a certain amount of money. With that being said, I really want to encourage you to create your programs with INTENTION

Here are some quick ways you can do this: 

  1. Knowing your audience like they're your best friend. 
  2. Follow a structured methodology for creating your curriculum so you can plan ahead.  
  3. Spend time being strategic with how you share your content. 
  4. Create visuals that are aesthetically pleasing versus distracting. 
  5. Have an evaluation strategy to capture feedback and testimonials. 
  6. Update your program continuously. 



Why Instructional Design Is Necessary For Course Creators and How It Can Boost Your Revenue: The Bottomline

I hope reading this helps you create amazing content to share within your programs. I want this post to be a reminder of the connection between instructional design and how it can really help boost your revenue. Remember, always make sure your clients are getting a stellar experience! 

Thanks so much for stopping by The Dreamer’s Lounge! If you enjoyed the episode please take a second to rate & review. Each review helps me fulfill my mission of improving the quality of learning in the online business industry. Don’t forget to take a screenshot, share it in your Instagram stories and tag me @dreampro_. See you next week!

Let us show you the focused path to course creation.

Dreampro Course Camp™ is your map through the course creation wilderness, showing you the easier path to creating innovative courses that get s’more results for your students
(and for your bank account).