Are we Still Beta Testing New Products?

Season #1 Episode #71

So, do I think beta programs are dying? Yes and no. I think you have to take the context and economic climate into account when deciding the best course of action for your unique program. Do you have a following that would be understanding of any mild hiccups, and help inform your process? Times are tough these days, so there might be fewer of these "need to be first" seekers, and more and more customers demanding value with every dollar they hesitantly spend. In this episode we'll talk more about:

  • The good and bad of beta testing
  • How to decide if beta testing is right for your course

I think the answer here is that even with a beta program, there has to be inherent value that customers can see. Even your beta program must be of a certain quality to translate to today's inflated market. At this point, it's up to you to decide if you might as well go whole hog and just roll out a completed program, or if you truly feel customer feedback would be vitally helpful/ you're not going to scare customers away with an uncompleted course.

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